Low Carbon Training Seminar:
Green & Lean Marketing ~ how to delight low carbon consumers
Climate change is one of the greatest social, economic and political issues
of our time. Thousands of organisations, aware of the affect they are having
on the environment, are acting on their responsibilities to customers, stakeholders,
staff and wider society, by seeking to reduce their carbon emissions. So
just as the Internet and e-business has changed the way we live and work,
‘green & lean’ is becoming a key attribute in the emerging
low carbon economy, in which the quest is for environmental benefits as
well as enhanced business success.
The Low Carbon Innovation Network, which brings together expertise
from those involved in carbon reduction projects, are hosting this seminar:
Green & Lean Marketing ~ how to delight low carbon
consumers.
 |
|
 |
 |
There are great opportunities ahead for companies able to offer products and services that reflect environmental concerns. This seminar provides information and advice for those faced with optimising the marketing communication opportunities in a rapidly greening world! The format of
the event is morning seminar presentations, followed after lunch by
a series of case-studies and interactive roundtable discussion group
sessions to share experience and work with peers on how to address
the challenges that lie ahead. |
 |
How does the climate change challenge impact on your customer proposition |
 |
 |