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David Middleton
is the Head of the Private Sector and Channel Marketing teams
for powerPerfector and has been with the company since July
2008. In this time, he has seen the business (and his role)
grow substantially. David joined powerPerfector with 22 years
experience in the electricity industry, latterly with British
Energy. He has a unique set of experiences in the electricity
industry, including; developing new systems of supply in electricity
distribution from 240 Volts to 33,000 Volts, including maintenance
and refurbishment; short-term generation planning and despatch,
including water management for hydro stations; initial feasibility
and development of CHP projects to Board approval, including
the purchase of a private distribution network; development
and negotiation of commercial arrangements to sell and purchase
electricity from a variety of generation projects, including
contract re-negotiation as a result of fundamental market structure
for two projects with a contract value of £6billion and an offshore
windfarm concession; structuring arrangements for supporting
new electricity supply businesses; responsible for leading the
majority of a business re-organisation, including culture change
programme; developing a graded approach account planning for
a major electricity supply business. changing the approach of
a major electricity supply business to tenders, resulting in
a significant improvement in tenders won; developing an energy
service plan for a major energy supplier, including the initial
implementation. David is a Member of the Institution of Engineering
and Technology, has a BSc(Eng)(Hons) from Aberdeen University
and an MBA from the Open Business School.
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